Privacy policy

Who we are

WildStride operates the store at wildstride.us. For any privacy question, contact us at [email protected]. We are the controller of the personal information described below.

Information we collect

Information you give us. Your name, email address, shipping and billing address, phone number, order contents, and any message you send to our support team.

Payment information. Card payments are processed by our payment provider. We receive a confirmation and the last four digits of the card, but we do not store your full card number or security code on our servers.

Information collected automatically. IP address, browser and device type, operating system, referring page, pages viewed, and the dates and times of your visits. This is collected through cookies and similar technologies.

How we use information

• To process, pack, ship, and track your orders.
• To handle returns, exchanges, and warranty requests.
• To answer questions and provide customer support.
• To send order updates and, if you have opted in, marketing emails.
• To detect and prevent fraud, abuse, and unauthorised access.
• To measure and improve the site, our products, and our service.
• To comply with tax, accounting, and other legal obligations.

We rely on contract performance to fulfil orders, legitimate interests to operate and improve the store, consent for marketing and non-essential cookies, and legal obligation where applicable.

Cookies and similar technologies

We use three kinds of cookies:

• Essential. Required for the cart, checkout, and account login. The site cannot function without them.
• Analytics. Help us understand which pages are used and where visitors run into problems.
• Marketing. Used to measure advertising and, where permitted, to show relevant products on other sites.

You can block or delete cookies in your browser settings. Blocking essential cookies will prevent checkout from working. Where required by law, we ask for consent before setting non-essential cookies.

How we share information

We do not sell your personal information. We share it only with service providers that help us run the store, and only as far as needed:

• Payment processors, to authorise and settle payments.
• Shipping carriers and fulfilment partners, to deliver orders.
• Email and support platforms, to send order updates and answer messages.
• Analytics and advertising providers, under their own privacy terms.
• Professional advisers, auditors, and authorities where required by law.
• A successor entity in the event of a merger, acquisition, or sale of assets.

How long we keep information

Order and transaction records are kept for as long as required by tax and accounting law, typically seven years. Support messages are kept for up to three years. Marketing contact details are kept until you unsubscribe. Analytics data is retained in aggregated or de-identified form.

Your rights and choices

Depending on where you live, you may have the right to:

• Request a copy of the personal information we hold about you.
• Correct inaccurate information.
• Delete your information, subject to legal retention requirements.
• Object to or restrict certain processing.
• Opt out of marketing emails at any time using the unsubscribe link in any message.
• Opt out of the sale or sharing of personal information for targeted advertising. We do not sell personal information as that term is commonly defined.
• Not be discriminated against for exercising these rights.

California residents may exercise rights under the CCPA and CPRA, including the right to know, delete, correct, and limit the use of sensitive personal information. To make a request, email [email protected]. We will verify your identity and respond within the time required by law, generally 30 to 45 days. You may use an authorised agent, with proof of authorisation.

Security

We use encryption in transit, access controls, and vetted payment processors. No method of transmission or storage is completely secure, so we cannot guarantee absolute security. If a breach affects your rights, we will notify you and the relevant authorities as required.

Children

Our store is not directed to children under 16, and we do not knowingly collect their personal information. If you believe a child has provided information to us, contact us and we will delete it.

International transfers

We are based in the United States, and our service providers may process information in other countries. Where we transfer personal data from the EEA or UK, we rely on appropriate safeguards such as standard contractual clauses.

Changes to this policy

We may update this policy as our store or the law changes. The revision date at the top of this page shows when it last changed. Material changes will be announced on the site or by email.